EditorialRestricted accessEditorialFirst published November, 2008pp. 2-2Editorial Review Board Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published November, 2008pp. 3-3Contributors Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published November, 2008pp. 4-4“Learn Everything you can,anytime you can,from Anyone you can – there will Always come a Time when you will be Grateful you did.” Sarah Caldwell, Pat RosePreview abstractGet AccessAbstract
Article commentaryRestricted accessArticle commentaryFirst published November, 2008pp. 5-7Lessons for Life from the World of Advertising Sheri J. BroylesPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published November, 2008pp. 8-16Incorporating Privacy in Advertising Education: A Multichannel and Multiple Public Perspective George R. Milne, Joseph E. Phelps, Jimmy PeltierPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published November, 2008pp. 17-24Employers’ Perspectives on Skills Needed for Entry-Level Advertising and Marketing Jobs: A New Computerized Approach Dennis T. Lowry, Lei (Tommy) XiePreview abstractGet AccessAbstract
OtherRestricted accessOtherFirst published November, 2008pp. 25-30Lessons from Ad Educators’ Experiences with Guest Speakers Eric Haley, Robyn BlakemanPreview abstractGet AccessAbstract
OtherRestricted accessOtherFirst published November, 2008pp. 31-34The Advertising Internship: Tips on Optimizing the Academic and Business Community Relationship Michael L. Maynard, Dana SaewitzPreview abstractGet AccessAbstract
Case reportRestricted accessCase reportFirst published November, 2008pp. 35-39AEJMC Ad Division Report: State of the Advertising Industry 2008 Michael Hanley, Roger LaveryPreview abstractGet AccessAbstract
Case reportRestricted accessCase reportFirst published November, 2008pp. 40-44The National Student Advertising Competition: Chapter Advisers Describe Structure,Resources and Issues Jami Fullerton, Alice Kendrick, Connie FrazierPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published November, 2008pp. 45-46Book Review: Value Creation: The Power of Brand Equity Timothy P. ChristyPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published November, 2008pp. 47-47Book Review: Always On: Advertising,Marketing,and Media in an Era of Consumer Control Tricia M. FarwellPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published November, 2008pp. 48-49Book Review: Seducing the Boys Club Sheri J. BroylesPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published November, 2008pp. 50-51Book Review: Branded Male: Marketing to Men Jim PokrywczynskiPreview abstractGet AccessAbstract