<p>This paper reviews insights from the American Academy of Advertising (AAA) Global and Multicultural Committee’s 2025 special topic session, “Expanding Horizons: Integrating Global Engagement in Advertising Education.” Five educators detailed virtual exchanges, short-term programs, and hybrid study abroad models that expand intercultural learning in advertising curricula. Across formats, the emerging themes are the power of cultural immersion, the importance of strong international partnerships, the value of cross-cultural interaction, and the role of experiential learning in developing future advertising professionals. The panelists reported gains in students’ intercultural competence, creative confidence, and career readiness, while noting logistical, safety, and accessibility challenges. The review concludes that combining technology-enabled collaboration with well-planned travel experiences offers an inclusive pathway to globalize advertising education. Practical guidelines are provided for educators seeking to design high-impact programs that develop culturally fluent, globally minded advertising professionals to meet industry demands.</p> </sec>26:T416,<sec> <title/> <p>This paper introduces the 4C (compile, curate, challenge, contemplate) pedagogical framework for integrating generative artificial intelligence (AI) into advertising education through adaptive case studies. Our framework positions AI not as a shortcut to answers, but as a tool for supporting creativity, strategic thinking, and problem-solving. We describe how educators can use AI to generate flexible, goal-oriented case studies, and how students can draw on AI tools when developing solutions. To illustrate the application of the 4C framework, we provide a concrete step-by-step demonstration (with AI prompts) of how the approach can be implemented in practice. In doing so, the approach aims to cultivate an adaptive mindset—shifting attention from what AI can replace to what new possibilities it enables. By aligning classroom experiences with real-world demands, this model helps students move toward AI fluency, preparing them to create meaningful value in a rapidly evolving advertising industry.</p> </sec></article></body></html>

24:I[63208,["8920","static/chunks/8920-efbff8517d590b7e.js","9097","static/chunks/9097-7e60ff382fede0de.js","5914","static/chunks/5914-356082358a498a0b.js","9903","static/chunks/9903-11222066602aad8e.js","5438","static/chunks/5438-cfc6cd3ec63ed58c.js","3851","static/chunks/3851-d9d99b9df58ccefb.js","4621","static/chunks/4621-60797c2425663d2a.js","6871","static/chunks/6871-85cb03c97585f46a.js","6736","static/chunks/6736-932312a004c99faf.js","4550","static/chunks/4550-0bf059e3050c08b3.js","688","static/chunks/688-a6a2ac7bff269cd3.js","3984","static/chunks/3984-063c0b62f32133c7.js","7038","static/chunks/7038-4f87670d4e55ef18.js","9039","static/chunks/9039-75366c62dc7d0d0e.js","4563","static/chunks/4563-ad980d1babbf7b0b.js","6761","static/chunks/6761-0c10d1446de7ae1c.js","744","static/chunks/744-1e76229abb9e297b.js","7342","static/chunks/7342-1586df78600bf911.js","3617","static/chunks/3617-1f62a097637f4747.js","5895","static/chunks/5895-caa6c774914eb108.js","7481","static/chunks/7481-3b84c503a2ebfb3f.js","3668","static/chunks/3668-7dab69e4121c33af.js","39","static/chunks/39-e93a27d0920e6d92.js","2881","static/chunks/2881-445cc2384af2c6f9.js","2364","static/chunks/2364-e83d52fb21729d99.js","3208","static/chunks/3208-e65462d166bd3688.js","7582","static/chunks/app/toc/%5Btla%5D/%5Bvolume%5D/%5Bissue%5D/page-694a0e465c2c1334.js"],"default"] 25:T4b1, <p>This paper reviews insights from the American Academy of Advertising (AAA) Global and Multicultural Committee’s 2025 special topic session, “Expanding Horizons: Integrating Global Engagement in Advertising Education.” Five educators detailed virtual exchanges, short-term programs, and hybrid study abroad models that expand intercultural learning in advertising curricula. Across formats, the emerging themes are the power of cultural immersion, the importance of strong international partnerships, the value of cross-cultural interaction, and the role of experiential learning in developing future advertising professionals. The panelists reported gains in students’ intercultural competence, creative confidence, and career readiness, while noting logistical, safety, and accessibility challenges. The review concludes that combining technology-enabled collaboration with well-planned travel experiences offers an inclusive pathway to globalize advertising education. Practical guidelines are provided for educators seeking to design high-impact programs that develop culturally fluent, globally minded advertising professionals to meet industry demands.</p> </sec>26:T416,<sec> <title/> <p>This paper introduces the 4C (compile, curate, challenge, contemplate) pedagogical framework for integrating generative artificial intelligence (AI) into advertising education through adaptive case studies. Our framework positions AI not as a shortcut to answers, but as a tool for supporting creativity, strategic thinking, and problem-solving. We describe how educators can use AI to generate flexible, goal-oriented case studies, and how students can draw on AI tools when developing solutions. To illustrate the application of the 4C framework, we provide a concrete step-by-step demonstration (with AI prompts) of how the approach can be implemented in practice. In doing so, the approach aims to cultivate an adaptive mindset—shifting attention from what AI can replace to what new possibilities it enables. By aligning classroom experiences with real-world demands, this model helps students move toward AI fluency, preparing them to create meaningful value in a rapidly evolving advertising industry.</p> </sec></article></body></html>