Communication Research

Utilizing a focus theory of normative conduct and primary socialization theory, this study hypothesized that parents’ references to the negative consequences of alcohol use, to their own past use, to conditional permissive messages about use, and to drinking responsibly (all from the adolescents’ perspectives) are indirectly related to adolescents’ intention to drink alcohol through their pro-alcohol norms. Furthermore, it was hypothesized that parents’ alcohol consumption, as perceived by the adolescents, would moderate these indirect associations. Using cross-sectional survey data from 259 high school students, parents’ references to the negative consequences of alcohol use were related to weaker pro-alcohol norms, and in turn, weaker alcohol-use intention. By contrast, parents’ conditional permissive messages and references to drinking responsibly were related to stronger pro-alcohol norms, and in turn, stronger alcohol-use intention. Adolescents’ perceptions of their mother’s and father’s alcohol consumption were significant moderators of what they said to their children about alcohol.

The social control framework and multiple goals perspective were used to investigate couples’ (N = 192) diet- and exercise-related social control communication. Actor-Partner Interdependence Models (APIMs) were used to examine couples’ use of positive and negative social control in association with (a) their specific motives for using social control and (b) constraints against using social control. In line with a multiple goals framework, partners employ different social control strategies as a function of their distinct motives, and couples appear to consider secondary goals when communicating social control in their relationship. Together, these results suggest that individuals are aware of the need to balance their desire for their partners to be physically healthy with their desire to maintain their relationship.

The theory of normative social behavior (TNSB) describes the moderators of the descriptive norm-behavior relationship. Although specified in revisions to the model, the role of involvement as a moderator has not been fully explored. As such, this article predicts that different forms of involvement (i.e., value-, impression-, and outcome-relevant involvement) function in different ways as moderators of the descriptive norm-behavior relationship and determines whether this relationship varies by health and environmental behaviors. This article presents data on three behaviors examined in prior social norms studies: drinking alcohol, fast food consumption, and recycling. Data indicate that the nature of the relationship among the study variables is dependent on the focal behavior. For fast food consumption, the descriptive norm-behavioral intention relationship is moderated by value-relevant involvement and behavioral identity. For recycling, the descriptive norm-behavior relationship is moderated by behavioral identity. Other main effects are evidenced in the data.

Research suggests that the experience of interpersonal racism increases target group individuals’ engagement in health-impairing behavior. While becoming relatively less visible in face-to-face communication contexts, overt racism is finding its “niche” in social media. Drawing on the general strain theory, we examined whether and how microblogged racist messages increase target group members’ intention to drink alcohol through negative emotions. In an online experiment conducted with a general adult sample of 211 Asians living in the United States, participants were randomly exposed to one of three stimuli—control (nonracist) tweets versus anti-Asian tweets versus anti-Asian retweets—and reported their affective states. Next, participants performed a drink choice task disguised as a consumer survey. Results showed that microblogged racist messages indirectly influenced drinking intention in two causal pathways: through anger and serially through shame and anger. The impact and implications of racist messages generated and disseminated through social media platforms are discussed.

The purpose of this study is to examine psychological reactance in response to graphic cigarette warning labels and to strengthen and expand on the current literature by using validated measures. Young adults (N = 435) were randomly assigned to a cigarette package featuring a graphic image or a package featuring no image. Utilizing both structural equation modeling and multivariate analyses, the results indicate that graphic warning labels are associated with freedom threat perceptions directly and reactance indirectly. In addition, exposure to graphic cigarette warning labels resulted in higher freedom threat perceptions, negative cognitions, and source domineeringness. Our results are considered with an emphasis on the theoretical and practical implications for policy makers.

Recent research on persuasion has explored the utility of incorporating alternative emotional appeals within a fear-appeal framework to achieve persuasive outcomes. The current study contributes to this growing body of research by developing and assessing a hybrid guilt-fear message to increase human papillomavirus (HPV) vaccination intentions and comparing it to a standard fear appeal. An online experiment among men and women of vaccination age (N = 407) was conducted. Results detail the paths through which people processed the hybrid and fear appeals differently, and clarify the conditions in which utilizing guilt-based messaging strategies within a fear-appeal framework can facilitate or inhibit persuasive effectiveness. Implications for future research on multiemotion intervention messages are discussed.