Environmental and futurist movements have taken up the issue of managing global environmen
tal change. They have
transformed "thinking globally, acting locally" from its original use as
cautionary caption to its new use as militant maxim for change. René Dubos coined thinking
globally, acting locally to warn that global programs cannot be easily translated everywhere
into local actions. Movements now use it as a maxim to encourage people to act locally to save
the world. Thinking globally, acting locally has become a model for a future in which planet
Earth is to be managed comprehensively as a living system, not centrally, through command
from a global government, but polycentrically, up from the global grassroots. Globalizing en
vironmentalist and futurist movements have thus reinterpreted thinking globally, acting locally
because the changed interpretation helps its user to deal with two major contradictions: (a) the
goals of managing comprehensively and integratively to serve global system interests versus the
goal of promoting freedom, equality, and personal or ethnic identity to serve individual or local
interests; (b) the goal of protecting the biophysical environment versus the goal of expanding
economies to advance material welfare. Thinking globally, acting locally functions like myth to
promise that these contradictions can be overcome, and charts paths to victory. This motivates
people to act to make change and legitimates the movements that promote the changes. Also,
thinking globally, acting locally mirrors movement organization: many local groups, each
pursuing its local goals, yet interacting in networks coordinated by overarching ideology.