Journal of Marketing - Volume 13, Number 1

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Research article
Restricted accessResearch articleFirst published July, 1948pp. 1-11
Discretionary Spending Power at Multiple Levels *
Joseph H. White
Research article
Restricted accessResearch articleFirst published July, 1948pp. 12-22
Our Changing Channels of Distribution *
Victor Lebow
Research article
Restricted accessResearch articleFirst published July, 1948pp. 23-26
The Network Radio Advertiser and Summer Policy
E. L. Deckinger
Research article
Restricted accessResearch articleFirst published July, 1948pp. 27-31
Toward a Profession of Marketing *
Lyndon O. Brown
Research article
Restricted accessResearch articleFirst published July, 1948pp. 32-36
Effective Marketing Begins on the Design Board
Gerald C. Johnson
Research article
Restricted accessResearch articleFirst published July, 1948pp. 37-43
Opportunities in Marketing Research
Charles J. DirksenLewis W. Forman
Research article
Restricted accessResearch articleFirst published July, 1948pp. 44-51
The Movement of People: A Field for Market Research
A. B. Blankenship
Research article
Restricted accessResearch articleFirst published July, 1948pp. 52-55
What Sales Management Expects from Research *
Robert F. Elder
Research article
Restricted accessResearch articleFirst published July, 1948pp. 56-61
The Advertising Value of Different Magazines
Hans ZeiselVirginia Epes Harper
Case report
Restricted accessCase reportFirst published July, 1948pp. 62-72
Preparation and Presentation of the Research Report
Note
Restricted accessNoteFirst published July, 1948pp. 73-77
Mass Merchandising in Latin America: Sears,Roebuck & Co. *
William F. Brown
Research article
Restricted accessResearch articleFirst published July, 1948pp. 77-78
Quiz for Marketing Executives
Ross M. Cunningham
Research article
Restricted accessResearch articleFirst published July, 1948pp. 79-80
The Youth Market
Eugene Gilbert
Research article
Restricted accessResearch articleFirst published July, 1948pp. 80-81
Some Observations concerning Marketing Examinations
Edmund D. McGarry
Research article
Restricted accessResearch articleFirst published July, 1948pp. 82-83
Film Reviews and Notes
Walter A. Gaw
Announcement
Restricted accessAnnouncementFirst published July, 1948pp. 84-85
In Defense of “Fair Trade”
E. L. Newcomb
Research article
Restricted accessResearch articleFirst published July, 1948pp. 85-88
Rejoinder
E. T. Grether
Research article
Restricted accessResearch articleFirst published July, 1948pp. 89-110
Research in Marketing
Ralph F. Breyer
Book review
Restricted accessBook reviewFirst published July, 1948pp. 111-112
Book Review: Business Cycles and Forecasting
Charles J. DirksenErnest S. Bradford
Book review
Restricted accessBook reviewFirst published July, 1948pp. 112-113
Book Review: A Survey of the American Economy 1940–1946
N. H. Engle
Book review
Restricted accessBook reviewFirst published July, 1948pp. 113-114
Book Review: Marketing,An Institutional Approach
Myron Heidingsfield
Book review
Restricted accessBook reviewFirst published July, 1948pp. 114-116
Book Review: Research in Industry,Its Organization and Management
P. D. Converse
Book review
Restricted accessBook reviewFirst published July, 1948pp. 116-117
Book Review: Business Budgeting and Control
John Pagani
Book review
Restricted accessBook reviewFirst published July, 1948pp. 117-117
Book Review: Real Estate Analysis
Howard Whipple Green
Book review
Restricted accessBook reviewFirst published July, 1948pp. 117-118
Book Review: International Trade—Tariff and Commercial Policies
Howard T. Hovde
Book review
Restricted accessBook reviewFirst published July, 1948pp. 118-119
Book Review: Successful Salesmanship,Second Edition
Kenneth D. HutchinsonWilliam P. Gormbley
Book review
Restricted accessBook reviewFirst published July, 1948pp. 119-120
Book Review: Agricultural Finance
L. F. Manhart
Book review
Restricted accessBook reviewFirst published July, 1948pp. 120-121
Book Review: Nineteenth Boston Conference on Distribution,Sponsored by the Retail Trade Board and the Boston Chamber of Commerce in cooperation with Harvard University
Orin E. Burley
Book review
Restricted accessBook reviewFirst published July, 1948pp. 121-121
Book Review: 199 “Starts” and “Stops” for Successful Sales Letters,anon
Karl H. Krauskopf
Book review
Restricted accessBook reviewFirst published July, 1948pp. 121-122
Book Review: Planning the Product
W. A. Thompson
Book review
Restricted accessBook reviewFirst published July, 1948pp. 122-123
Book Review: Cutting Advertising and Printing Costs,by the Staff of Printer's Ink
A. F. Schalk
Book review
Restricted accessBook reviewFirst published July, 1948pp. 123-124
Book Review: Control Charts in Factory Management
Lloyd L. ShaulisSolomon Ethe
Book review
Restricted accessBook reviewFirst published July, 1948pp. 124-125
Book Review: Advertising: Theory and Practice,Third Edition
Leo T. Simmons
Book review
Restricted accessBook reviewFirst published July, 1948pp. 125-126
Book Review: Industrial Management
Robert S. Stainton
Book review
Restricted accessBook reviewFirst published July, 1948pp. 126-127
Book Review: Trends in Output and Employment
Clausin D. Hadley
Book review
Restricted accessBook reviewFirst published July, 1948pp. 127-128
Book Review: Profitable Direct Mail Methods
Hugh E. Agnew
Book review
Restricted accessBook reviewFirst published July, 1948pp. 128-128
Book Review: Co-Operative Democracy,Fifth Edition
C. H. Sandage
Book review
Restricted accessBook reviewFirst published July, 1948pp. 128-130
Book Review: The Farmer and Economic Progress
Sidney Hoos
Book received
Restricted accessBook receivedFirst published July, 1948pp. 130-131
Books Received
Note
Restricted accessNoteFirst published July, 1948pp. 132-135
A.M.A. Notes
Harvey W. Huegy

Volume 13, Issue 1, July 1948