Research articleRestricted accessResearch articleFirst published April, 1953pp. 347-356A Case-Study in Copy Research Richard D. CrispPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 357-365Non-Price Competition at the Department-Store Level Perry BlissPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 366-371Trade Characters in Promotion Programs C. A. KirkpatrickPreview abstractGet AccessAbstract
EditorialRestricted accessEditorialFirst published April, 1953pp. 372-380Measuring Editorial Interest in Children's Comics * Harry HenryPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 381-387Marketing Research—Milestone or Millstone? * John E. JeuckPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 388-393Price Influence of Unbranded Gasoline Vernon T. CloverPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 394-403The Marketing Position of Industrial Distributors Stuart W. McFarlandPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 404-410Vertical Integration and the Monopoly Problem * Corwin D. EdwardsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 411-416An Analysis of Purchase Rates by City Size Arthur G. Auble, Harper BoydPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 417-424Short-Cut Methods of Forecasting City Population * Robert C. Schmitt, Albert H. CrosettiPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 424-428The Cover Letter Norman Bruce SigbandPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 428-433Statistical Techniques and International Trade * W. Edwards DemingPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 433-436The Teaching of Marketing Research Lyndon O. BrownPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 437-446Research in Marketing James H. LoriePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 447-447Research Completed in Colleges and Universities Robert BartelsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1953pp. 448-456Legislative and Judicial Developments in Marketing William F. BrownPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 457-458Book Review: How to Write Advertising that Sells J. Robert HilgertPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 458-459Book Review: The Pacific Coast Maritime Shipping Industry,1930–1948 John H. FrederickPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 458-458Book Review: Business Fluctuations Charles A. TaffPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 459-460Book Review: The Potential Negro Market Kenneth D. HutchinsonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 459-459Book Review: Advertising Agency Practice L. E. HoffmanPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 460-460Book Review: The Industrial Store Milton P. MatthewsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 460-462Book Review: Practical Sales Psychology Arthur KroegerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 462-463Book Review: Essentials of Selling Ellis H. NewsomePreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 463-463Book Review: Procurement-Principles and Cases Karl D. ReyerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 463-464Book Review: Pictographs and Graphs William W. WrightPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 464-465Book Review: Pricing and Equilibrium Charles A. TaffPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 465-466Book Review: Successful Sales Management Norman E. TaylorPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 466-466Book Review: Salesmanship Kenneth D. HutchinsonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 466-467Book Review: Charting Statistics Irving RoshwalbPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 467-467Book Review: Better Population Forecasting for Areas and Communities,A Guide Book for those who Make or use Population Projections Clausin D. HadleyPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 467-469Book Review: Applied Statistics William W. WrightPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 469-470Book Review: Economics of Transportation Glenn N. Merry, Harold P. MerryPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 469-469Book Review: Consumer Problems Robert B. MinerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published April, 1953pp. 470-471Book Review: Economic Warfare Theodore H. SmithPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 471-474Briefly Noted Charles J. DirksenPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published April, 1953pp. 475-482A.M.A. Notes Ira D. AndersonPreview abstractGet AccessAbstract