Journal of Marketing - Volume 20, Number 4

Select all

Research article
Restricted accessResearch articleFirst published April, 1956pp. 333-335
Committee on Biographies
Roland S. VaileE. T. Grether
Abstract
With this short biography of Professor Roland Vaile, the journal of marketing is inaugurating a new feature designed to pay tribute to outstanding men in the field of marketing. A Committee on Biographies has been appointed to carry out this assignment. Distinguished men of the past and those of the present who are entering retirement will be presented in this series. The order in which the men selected appear in the series is, of course, not a ranking.

Professor Vaile, as the first journal Editor to announce his retirement, begins the series. Subsequent issues of the journal will carry similar statements of men who have contributed in an outstanding way to the thought and development of marketing.
Research article
Restricted accessResearch articleFirst published April, 1956pp. 336-346
Advantages of the Large Firm: Production,Distribution,and Sales Promotion
Joe S. Bain
Research article
Restricted accessResearch articleFirst published April, 1956pp. 347-355
Media Research: A Tool for Effective Advertising
Leo Bogart
Research article
Restricted accessResearch articleFirst published April, 1956pp. 356-366
Interfirm Relations in oil Products Markets 1
Marshall C. Howard
Research article
Restricted accessResearch articleFirst published April, 1956pp. 367-378
A New Technique for Measuring Advertising Effectiveness 1
William A. Mindak
Research article
Restricted accessResearch articleFirst published April, 1956pp. 379-384
Long-run Automobile Demand
Hans Brems
Research article
Restricted accessResearch articleFirst published April, 1956pp. 385-389
Who is the AMA?
Dik Warren Twedt
Other
Restricted accessOtherFirst published April, 1956pp. 390-393
Respondent Ego-involvement in Large-scale Surveys
Edwin H. LewisArthur L. Greenberg
Research article
Restricted accessResearch articleFirst published April, 1956pp. 394-397
Seasonal Psychology
James M. Vicary
Research article
Restricted accessResearch articleFirst published April, 1956pp. 397-401
Do Research Panels Wear Out?
C. H. Sandage
Research article
Restricted accessResearch articleFirst published April, 1956pp. 401-403
Should you Fit the Research to the Budget? 1
Steuart Henderson Britt
Research article
Restricted accessResearch articleFirst published April, 1956pp. 403-406
What is the Marketing Margin for Agricultural Products? A Rejoinder
Harry C. TreloganKenneth E. Ogren
Research article
Restricted accessResearch articleFirst published April, 1956pp. 406-410
Measuring Sales Trainee Performance
Frederick W. Bauer
Research article
Restricted accessResearch articleFirst published April, 1956pp. 410-411
Efficiency in Distribution
Roland S. Vaile
Research article
Restricted accessResearch articleFirst published April, 1956pp. 411-411
College Courses in Small-store Retailing
Harry A. Lipson
Research article
Restricted accessResearch articleFirst published April, 1956pp. 412-437
Research in Marketing
William S. Penn
Research article
Restricted accessResearch articleFirst published April, 1956pp. 438-445
Legislative and Judicial Developments in Marketing
William F. Brown
Book review
Restricted accessBook reviewFirst published April, 1956pp. 446-447
Book Review: Credits and Collections in Theory and Practice
Albert Haring
Book review
Restricted accessBook reviewFirst published April, 1956pp. 447-449
Book Review: Manufacturer and Distributor Brands
Charles S. Goodman
Book review
Restricted accessBook reviewFirst published April, 1956pp. 449-450
Book Review: Income of the American People
Roland S. Vaile
Book review
Restricted accessBook reviewFirst published April, 1956pp. 450-451
Book Review: The Analysis of Family Budgets
Roland S. Vaile
Book review
Restricted accessBook reviewFirst published April, 1956pp. 451-453
Book Review: Pristeori Eller Parameterteori (Price Theory or Parameter Theory)
Hans Brems
Book review
Restricted accessBook reviewFirst published April, 1956pp. 453-455
Book Review: Creative Advertising
George A. Edwards
Book review
Restricted accessBook reviewFirst published April, 1956pp. 453-453
Book Review: Marketing of Sugar
H. W. Huegy
Research article
Restricted accessResearch articleFirst published April, 1956pp. 455-455
Briefly Noted
Book received
Restricted accessBook receivedFirst published April, 1956pp. 455-455
Books Received
Note
Restricted accessNoteFirst published April, 1956pp. 456-458
A.M.A. Notes
Hugh G. Wales

Volume 20, Issue 4, April 1956