Research articleRestricted accessResearch articleFirst published April, 1935pp. 75-79Developments in Copy Testing Technique Frank R. CoutantPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 80-84Present Status and Future Outlook of Consumer Research in Commercial Firms R. B. AlspaughPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 85-87The Future of Wholesaling Flint GarrisonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 88-91What is New in Retailing? J. Russell DoubmanPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 92-99The Challenge of High Costs of Marketing M. C. RortyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 100-103The Challenge of High Costs of Marketing—A Reply to Mr. M. C. Rorty L. D. H. WeldPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 104-109Sound Buying Methods for Consumers Ruth O'BrienPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 110-116The Outlook for Grading and for Private Brands in Department Stores Paul HollisterPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 117-118How Much Time Does the Survey Interview Really Consume? Walter K. PorzerPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 119-122Marketing Attitudes C. W. ReederPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 123-129Difficulties Involved in Coördinating Production and Consumption Louis BaderPreview abstractGet AccessAbstract
NewsRestricted accessNewsFirst published April, 1935pp. 130-131American Marketing Society Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1935pp. 132-132Contributors to this Issue Preview abstractGet AccessAbstract