Journal of Travel Research

Tourists' memories of prior vacation experiences are an important source of information as they, their family, and their friends make future travel plans. However, those memories may be distorted by other types of information to which the tourists are exposed after they visit, such as advertising and other tourists' memory stories. In the present article, we utilize the false memory paradigm from cognitive psychology to assess whether external information sources can distort how tourists remember their own past. We end with a discussion of the implications of our results for tourism research and propose some future areas for investigation.

The purpose of this study was to examine politicians' perceptions of the tourism industry, focusing specifically on (1) image and knowledge of the tourism industry, and (2) recommendations regarding lobbying techniques, in part using White's (2001) typology of lobbying techniques. To facilitate mixed method analysis, the survey instrument included both closed- and open-ended questions. Results of this study revealed that legislators held a positive image of tourism in their respective states but were not very knowledgeable about the economic impact of the tourism industry. In regard to lobbying, legislators preferred constituent-based techniques over classic-direct, electronic, or schmoozing techniques and had concerns about perceived attempts to stretch the truth, exaggerate numbers, or oversell the industry. This study concludes with recommendations for a three-pronged approach to lobbying tourism to legislators. The sample population for this study was state legislators in North Carolina and Virginia, United States.

With the increasing maturity of many sectors of the tourism industry, providers have enhanced their efforts to develop loyal relationships with selected customers—a strategy that theoretically results in higher profits and a more stable competitive advantage. There is mounting evidence, however, that most loyalty programs are ineffective in generating psychological attachment to the provider. Therefore, the primary purpose of this article was to document the factors associated with the formation of ongoing, stable, and intimate (i.e., loyal) relationships between individuals and a provider of a cruise package. Data from 20 in-depth interviews with purposefully selected cruisers suggested that loyal relationships between customers and a cruise provider depended on the treatment customers received from the provider, the opportunities customers had to help the provider, and the bond they had with a larger community of cruisers. Implications for the integration and extension of loyalty theory are discussed, and suggestions for the development of effective loyalty programs are offered.

Film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel. This article proposes a model for exploiting film tourism marketing opportunities. It identifies the optimum marketing factors that encourage film tourists to visit destinations that appear (or are depicted) in the movies. Factor analysis reveals four types of marketing activities in which destinations can engage to promote film tourism: proactive efforts to encourage producers and studios to film at the location, efforts to generate media publicity around the film and its location, marketing activities that promote the film location after production, and peripheral marketing activities that leverage film tourism potential. Results of a stepwise multiple regression analysis indicate a high correlation between film tourism success and one of the four factors: the proactive efforts of destinations that encourage producers and studios to film at their location.

This article addresses the issue of segmenting markets according to drivers of travel expenses, exemplified by the case of international visitors to Australia and modeled by means of hedonic (log-linear) regression. Based on characteristics of a trip (number of travel companions from the same household, duration of trip, and choice of type of accommodation) as well as the reason for travel and influences to come to Australia, the overall expenditure for a trip is estimated by log-linear regression. The results (all ceteris paribus) reveal that visitors from mature markets, most of them in Europe, tend to spend approximately 20% to 30% less on a trip to Australia than those from less mature markets, most of them in Asia. Attending conferences as a delegate, visitation to rural areas such as the outback, and travel aimed at enjoying local food and beverages are associated with higher spending compared to other reasons for visiting Australia. In contrast, (commoditized) beach holidays and visitation to events lead to comparably less spending. With regard to accommodation, the use of hotels results in expenditure of 20% higher than average for other forms of accommodation, whereas staying with friends and relatives leads to expenditures of 8% to 14% less than average. Finally, travelers on group tours spend up to 10% less than average.

Because tourists derive utility from the enjoyment of destination characteristics, Lancaster's approach is putatively appropriate to address the particular structure of the tourism industry. Most research efforts regarding tourism destination, including those applying Lancaster's model, specifically address the choice of a single destination. This article is intended to explain multiple destination choice using Lancaster's characteristics model and a discussion of model implications of some marketing strategies for destinations as well as for tour operators. The model developed herein explains that packages of multiple destinations can create preferable combinations of characteristics for certain travelers. Furthermore, the model provides useful strategies for tour operators in combining destinations into a travel menu or package.

This article presents a model to explain and measure the determinants of tourism attractiveness of a destination by measuring supply-and-demand indicators. The guiding principle of this study is that the overall tourism attractiveness of a destination depends on the relationship between the availability of existing attractions and the perceived importance of such attractions. The method used qualitative and quantitative statistical analysis to inventory, group, and measure the existing attraction portfolio and its perceived importance. The findings confirmed that tourism regions are not created equal and reveal significant spatial differences in terms of resource availability and actual perception of these resources. The proposed framework could be used as a decision-making tool in planning, marketing, and developing appropriate resource allocation strategies.

This article examines the political dimensions of American evangelical pilgrimages to Israel by using the methodological technique known as data triangulation. Based on evidence from primary and secondary data, the article illuminates (1) how tourism is used by pilgrims to promote their theological visions that have some political ramifications to the host country and (2) how the political circumstances in the state of Israel engender a noteworthy relationship between an extreme right party from Israel and the pilgrims. The findings regarding the political dimensions are organized around four functions achieved by using data triangulation. In so doing, this article attempts to provide new theoretical insights regarding the philosophical premises and the purposes traditionally related to the use of data triangulation in tourism research.

This article presents the results of the study of the behavior of visitors in the monumental city of Girona, Spain. The focus of this study has been the classification of clusters of visitors who show the same behavior. We wanted to define the visitors' hierarchical conglomerates (those internally homogeneous and externally different groups) that will help to appreciate the subtleties in the apparent uniformity of the approach taken to visiting heritage sites. The groups of visitors will show specific needs, ways of looking, and behaviors.

The nongated and multiple entry point character of many destinations makes it difficult to accurately estimate visitor attendance. This research describes a modeling procedure for credibly estimating tourist attendance in such destinations. It demonstrates the application of the approach in the mountain tourism destination of Whistler, British Columbia, Canada. This article suggests that while the model is capable of providing timely and relevant attendance estimates for destination managers, its credibility is dependent on access to a substantive base of both audited attendance data concerning anchored visitors and specific behavioral information collected on a systematic basis from footloose visitors in the destination. The findings are offered as a contribution to the growing literature on tourism destination and special event visitor attendance estimation and performance assessment.

This study introduces the concepts and theories relating to conditional heteroscedastic volatility models and the news impact curve, and applies them in the analysis of the tourist market in Korea. Three volatility models are used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea, and news impact curves are examined in the context of these models. The major findings of this study include the existence of monthly seasonality in conditional mean equations, the existence of asymmetric effects from the EGARCH and TARCH models, and the persistence of the impact of news shock on monthly tourist arrivals into Korea in the estimation of the GARCH model.

This article provides a two-part, exploratory analysis of planned spending on shopping, dining, and other recreational activities among Japanese tourists in Hawaii. The empirical findings from the first study reveal that Japanese tourists primarily plan to engage in duty-free shopping during their stay in Hawaii. In contrast, American tourists plan to engage in cultural activities and fine dining opportunities during their Hawaiian vacation. A second study was used to explore the propensity of Japanese tourists in Hawaii to shop at both high-end boutiques and discounted retail outlets. The results of a two-step cluster analysis reveal that Japanese tourists may be classified into two exclusive groups, shopping enthusiasts and nonshoppers. The data support the conclusion that shopping enthusiasts plan to patronize three types of retail outlets in Hawaii: duty-free stores, factory outlets, and designer boutiques. Managerial implications and directives for future theoretical development are provided.

Interpersonal influence is known to contribute to an individual's psychological formation (e.g., personal value, norm, attitude, perception). Reference group influence in the services sector, however, has received limited attention, with most works conducted in the setting of tangible products, not of services. In particular, reference group influences are exerted on a traveler when communication among group members provides the opportunity to share direct experiences of others about a particular destination or service and/or induces the selection of a destination or other travel services. Therefore, the purpose of the study was to segment travelers based on their perceptions of various reference groups'influences about visiting Hong Kong as a destination and to profile each segment according to travelers' benefits sought, attitudes, behaviors, and sociodemographic characteristics. A Two Step ® cluster analysis generated three distinctive segments with different benefits sought, perceived behavioral control, attitudes, and behavioral intentions. Marketing implications for each segment were provided.