Tourists' memories of prior vacation experiences are an important source of information as they, their family, and their friends make future travel plans. However, those memories may be distorted by other types of information to which the tourists are exposed after they visit, such as advertising and other tourists' memory stories. In the present article, we utilize the false memory paradigm from cognitive psychology to assess whether external information sources can distort how tourists remember their own past. We end with a discussion of the implications of our results for tourism research and propose some future areas for investigation.
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