Public Understanding of Science

Over the past decade, popular media has promulgated claims that the television program CSI and its spinoffs and imitators have had a pernicious effect on the public understanding of forensic science, the so-called “CSI effect.” This paper analyzes those media claims by documenting the ways in which the media claims that CSI “distorts” an imagined “reality.” It shows that the media appropriated the analytic stance usually adopted by science advocates, portraying the CSI effect as a social problem in science communication. This appropriation was idiosyncratic in that it posited, as a social problem, a “surfeit” of knowledge and positive imagery about science, rather than the more familiar “deficits.” In addition, the media simultaneously appropriated both “traditional” and “critical” PUS discourses. Despite this apparent contradiction, the paper concludes that, in both discourses, the media and its expert informants insist upon their hegemony over “the public” to articulate the “reality” of forensic science.

This study examines a largely neglected aspect of the history of science popularization in the United States: corporate depictions of the value of science to society. It delineates the Westinghouse Electric Corporation’s portrayals of science to its shareholders, employees and consumers, and schoolchildren and educators during World War Two and the postwar era. Annual reports to shareholders, in-house news publications, publicity records, advertising campaigns, and educational pamphlets distributed to schools reveal the company’s distinct, but complementary, messages for different stakeholders about the importance of science to American society. Collectively, Westinghouse encouraged these audiences to rely on scientists’ expert leadership for their nation’s security and material comforts. In an era of military mobilization, the company was able to claim that industry-led scientific research would fortify the nation and create unbounded prosperity.

Although there is little theory about the effects of economic conditions on public support for science and technology (S&T), some evidence suggests that an economic crisis could produce a decline in support for S&T because of more pressing priorities, such as jobs and social services. But the public may also view S&T as a strategic pathway out of an economic slump. We test these competing hypotheses employing two national surveys from Spain, implemented before (2006) and after (2010) the onset of a severe economic crisis. We find that, in regions hit hardest by the crisis (compared to less-affected regions), trust in the benefits of S&T increased substantially, as did general public interest in S&T. Similarly, residents of the hardest-hit regions were more likely after the crisis to choose S&T (out of a list of policy areas) as a priority for government, and somewhat more likely to express support for increases in government S&T spending. Theoretical and policy implications are discussed.

The images used by the media to represent science can help people’s understanding of complex processes and create meaningful links with audiences. This is particularly relevant in the case of climate change (CC), an important phenomenon that, nevertheless, is often perceived as a remote issue, with no relevance to daily life. This article presents the main results of a research on the images used in television news to represent CC. From a sample of 1476.4 hours of Spanish television news programmes, a content analysis of 78 stories on climate change was carried out. This was complemented with six semi-structured interviews at five TV newsrooms. Results indicate that the low rate of coverage of CC can be related to the scarcity of attractive images available to the channels.

Biomedical findings mature from uncertain observations to validated facts. Although subsequent studies often refute initial appealing findings, newspapers privilege the latter and often fail to cover refutations. Thus, biomedical knowledge and media reporting may diverge with time. Here we investigated how French television reported on three scientific questions relative to attention deficit hyperactivity disorder (ADHD) from 1995 to 2010: i) is ADHD mainly genetic in origin, ii) does methylphenidate treatment decrease the risk of academic underachievement, and iii) are brain imaging techniques able to reveal ADHD in individual patients? Although scientific evidence regarding these questions has evolved during these 16 years, we observed that nine out of ten TV programs broadcast between 2007 and 2010 still expressed only opinions against the current scientific consensuses. The failure of TV programs to reflect the evolution of the scientific knowledge might be related to a biased selection of medical experts.

In the field of science and technology studies, recent works have analyzed the multiplication of promises and predictions as a major evolution of science management. The authors involved in this “sociology of technical expectations” have documented the role played by promises in the elaboration of scientific projects and their impact on the social reception of scientific issues. Yet, little attention has been paid to the predictions regarding undesirable technological futures. This article proposes therefore to analyze the discursive and argumentative practices through which journalists, scientists, and politicians denounce and propose to counter a public issue “which does not exist yet”: gene doping (no case of gene doping has been recorded to date). After a literature review of the field of the sociology of technological expectations and a presentation of the corpus, the article describes the structure of predictions and analyzes the discursive strategies according to which social actors predict a disaster in the making. The analysis is based on the study of media discourses about gene doping, in a corpus of 163 French language articles from European newspapers, published between 1998 and 2012.

During the H1N1 pandemic, governments tailored their communications plans in order to influence risk perception and promote public compliance with the public health plan measures. Considering the volume and the content of calls to flu information centres as indicators of the public risk perception, this mixed method study compares the relation between public communications, risk perception and immunization behaviour in Quebec and France. Results suggest that advocating for clear information and coordination between health authorities and the media promotes adherence to preventive behaviour. However, over-exaggerating the risks and minimizing the population’s agency may undermine health authority credibility.

Humans are exposed to viruses everywhere they live, play, and work. Yet people’s beliefs about viruses may be confused or inaccurate, potentially impairing their understanding of scientific information. This study used semi-structured interviews to examine people’s beliefs about viruses, vaccines, and the causes of infectious disease. We compared people at different levels of science expertise: middle school students, teachers, and professional virologists. The virologists described more entities involved in microbiological processes, how these entities behaved, and why. Quantitative and qualitative analyses revealed distinctions in the cognitive organization of several concepts, including infection and vaccination. For example, some students and teachers described viral replication in terms of cell division, independent of a host. Interestingly, most students held a mental model for vaccination in which the vaccine directly attacks a virus that is present in the body. Our findings have immediate implications for how to communicate about infectious disease to young people.