This study demonstrates how semiotic theories can be used to understand typography.
Starting from the assumption that typography represents a mode/code in its own
right, which interacts with all other textual signing modes, the article outlines a
typographic `grammar' as a structured set of networked resources. The analytical
toolkit is then illustrated with the help of two sample texts. Based on some general
semiotic reflections about the nature and operations of the graphic sign, this
article also attempts a concise account of typographic meaning making and its
communicative effects.