The integration of cultural tourism based on the Internet of Things and big data analysis

Abstract

In the context of the Internet of Things and big data, the development of the cultural tourism industry is an important symbol of the prosperity of the national cultural industry. In my country’s cultural tourism industry, with the continuous improvement of people’s pursuit of spiritual life in the 21st century, it has shown an unprecedented growth of the cultural tourism market. In the background of big data and the prosperity of the Internet, this article analyzes and investigates the development status and development trends of the cultural tourism industry in recent years. The update and innovation construction of the cultural tourism industry put forward development suggestions, and finally, the integration and development of the cultural tourism industry and the big data IoT background, propose a new development direction, and provide the use of big data to conduct cultural tourism customer analysis and comprehensive data applications.

Keywords

Internet of Things big data cultural tourism industry integration and development mechanism construction

1. Introduction

Under the background of the continuous development of big data and the Internet of Things technology, the cultural tourism industry has shown a variety of forms of development direction. Along with the diversity of cultural tourism development in the Internet era, in the process of integration and development of cultural tourism and big data IoT technology, big data has its scientific and accurate cultural tourism resource distribution capabilities to improve the development of the cultural tourism industry in the new era. The path to improve the quality and standards of cultural tourism provides a new path. In the context of the integration and development of marketing methods in the new era, the cultural tourism industry uses Internet technology to integrate, and the development methods are more novel, and the methods are changing with each passing day [1, 2].

Big data technology has brought a new development vitality and development direction to all walks of life in the context of the times, and can provide a wider development path for the cultural tourism industry. Through various means of data mining, data analysis, and visual data analysis, it provides a new concept and path for the development of the cultural tourism industry. Big data analysis technology can organically allocate the cultural tourism industry of different regions and different ideas, process the data processing of different needs and cultural heritage of customers, and accurately match the corresponding cultural tourism resources to make cultural tourism efficiency and quality higher. Facing the more detailed and comprehensive data of the full sample data in the era of big data, through the use of big data technology and technology, it can make the development and innovation of the cultural tourism industry more effective. At the same time, developing roads provide more effective means and technical support to improve the accuracy of the cultural tourism industry.

2. In the context of big data and internet, the development status of the cultural tourism industry

2.1 Cultural tourism industry innovation brought by technological innovation

The application of big data and intelligent technology has brought new challenges, new characteristics, and new requirements for the development of the cultural tourism industry. The major cultural tourism industry departments are using big data, cloud computing, the Internet of Things, artificial intelligence, etc. At the same time, the new type of information technology has promoted the widespread development of the cultural tourism industry platform. In terms of monitoring, supervision, management, dispatching, and resource distribution of the cultural tourism industry, domestic big data platforms provide the tourist population with tourists. More accurate cultural tourism resources. In recent years, major domestic tourism platforms have cooperated with domestic Internet platforms to promote the research and development of big data in the cultural tourism industry. In the process of promoting the high-quality development of the cultural tourism industry, it has promoted the reasonable use of its resources. At the same time, the use of artificial intelligence’s big data resource technology can effectively alleviate the damage of cultural tourism resources of human activities [3, 4]. It also promotes domestic cultural tourism resources to more extensively to all parts of the country, so that more people can feel that China’s culture is profound. The integration and development of the cultural tourism industry and the Internet platform and big data technology not only promotes the prosperity of the cultural tourism industry, but also makes the information industry more cultural connotation, so that the development of the times has more obvious markers, but also inherit and carry forward China’s ancient traditional culture. In Fig. 1, the proportion of major data and intelligent technology to various industries has been analyzed and surveyed. The development of intelligent technology has brought great motivation to various industries.

Figure 1.

The proportion of the main push effects brought by big data and intelligent technology to various industries.

2.2 The huge advantage brought by the development of big data technology to the development of the cultural tourism industry

The innovation of IoT technology and big data technology has promoted the prosperity and development of the cultural tourism industry, and brought great advantages to the innovation of the cultural tourism industry. Through the support of big data platforms for tourism enterprise technology, the development of domestic tourism companies is more diversified, and customer groups are more extensive. At the same time, in the process of promoting different tourism and cultural industries, the resource utilization has been reached. Can accurately match the corresponding crowd and customer groups, so that the integration of tourism resources and the health competition in the industry are balanced. In the development of the tourism industry led by innovative technology, big data technology has brought more solid technical support to the tourism industry. Applying domestic and foreign advanced technical concepts into the integration and development of cultural tourism resources, fully showing the development of cultural tourism resources. The diversified development trend of the cultural tourism industry. At the same time, big data technology embeds cultural tourism resources into major online platforms. Customers can preview and view cultural tourism resources through various forms, such as PC mobile terminals, mobile terminals, etc., so that the development and application of the cultural tourism industry will be more diversified. Rich. At the same time, the integration of big data resources can make the cultural tourism industry a clear direction throughout the development of the era, so that the innovation and progress of the cultural tourism industry can keep up with the needs of the times and customers. In Fig. 2, the latest cultural tourism travel method in 2021 was investigated and found that family travel and couple travel in different travel modes accounted for relatively high [5, 6].

Figure 2.

The latest cultural tourism travel method survey in 2021.

2.3 The fusion trend of big data technology to cultural tourism resources

In the process of effective integration and integration of cultural tourism resources in big data technology, different cultural tourism resources are effectively classified. Humanities, red tourism resources, and cultural tourism resources with distinctive regional characteristics have been classified. The corresponding customer needs and tourism needs can accurately match the corresponding cultural tourism resources. In the development and application of tourism resources and the innovation and development of tourism resources, the directionability is more obvious. In the process of individual innovation and leadership of specific cultural tourism resources, new development concepts and technical means have prompted cultural tourism resources to integrate. During the development process, tourism enterprises are more urgent in the times. They can carry out the research and development of the tourism industry, based on the nature of the cultural tourism industry, carry out extensive development and technology integration, bringing a new direction of development to the development of the tourism industry, and to tourism for tourism. The virtuous cycle of the industry has brought a new momentum of development [7].

The development of the cultural tourism industry breeds a large number of cultural derivatives. In the process of using big data technology and IoT platforms to promote the promotion, production, and online sales of cultural derivatives, it promotes and drives local fiscal revenue, so that cultural tourism is made of cultural tourism. The development of the industry not only promotes the promotion of the development of regional culture, but also drives the long-term construction of the regional economy. Through the use of big data technology and Internet platforms, we will build a cultural tourism consumption platform to integrate more groups and customers into the development of the cultural tourism industry. By integrating tourism, leisure, entertainment, and catering, the entire cultural tourism platform has achieved long-term development and orderly improvement. Through the promotion of big data and the Internet of Things platform and the promotion of culture, the entire cultural tourism industry has been widely publicized, and the brand of cultural tourism has been newly improved. In the process of promoting the development of the traditional cultural tourism industry, Internet technology provides important technical support, allows a new direction of cultural tourism development, brings new development directions to the application of cultural tourism resources, and brings new development directions to tourist customer groups’ visual enjoyment.

3. Data and the development model of the cultural tourism industry under the Internet of Things platform

3.1 Use big data cultural tourism resources to carry out reasonably

Big data and the Internet of Things platforms can effectively integrate and classify the cultural tourism resources with different ethnic and regional characteristics at home and abroad. By performing effective matching and integration, the customer group can find it more effectively to find what you like more effectively. Cultural tourism resources have maximized the effective utilization rate of resources. The style of digital resources is diverse and richer in form. By refining the form of cultural tourism resources, the search for cultural tourism resources is more accurate. Facing a large number of customer needs, it can be more accurate, especially for some regional environments. In areas with distinctive characteristics, the integration of big data resources can drive the effective development of cultural tourism resources in various regions. At the same time, it also promotes the reasonable distribution of tourism groups. The driving force for development can also promote the balanced development of cultural tourism resources infrastructure, and the extensive promotion and development of tourism cultural resources [8]. The new development concept has driven the construction of cultural tourism resources. Based on the development model of traditional cultural tourism resources, it has a more new development concept and a more intelligent, diversified, and scientific development trend. In the figure, we have driven the domestic and regional development of the cultural tourism industry during the development process. As shown in Fig. 3, the proportion of the development of various industries is also different. We can find that it can effectively promote and drive the long-term development and construction of the local economy.

3.2 Application of cultural tourism resources based on big data technology

With the gradual improvement of people’s living standards, the degree of demand for cultural resources is getting greater, and the development space of the cultural tourism industry has gradually emerged. The long-term construction and development of the cultural tourism industry can maximize the application of tourism resources. Facing the current important group of young people in tourism culture, but their work is busy and less spare time. By using big data network technology, it can carry data on cultural tourism resources. It has driven and promoted the promotion and development of the cultural tourism industry, so that more and more groups can browse and learn tourism cultural resources through client terminals, promote the sales and development of tourism cultural derivatives, and promote the leading regional economy. The development of the tourism industry has a clear connection with the actual needs of consumers. In the process of development and design tourism products, we must choose characteristic marketing methods and new marketing concepts to promote the reasonable application of tourism industry and cultural tourism resources. We surveyed the different needs of cultural tourism resources and the different needs of cultural tourism resources, reflecting that the demand and characteristics of the younger generation of the cultural tourism industry are more obvious. In Table 1, the preferences of cultural tourism destinations for tourist clients in Table 1 have widely investigated the preferences of cultural tourism destinations, and the results are as follows [9].

Table 1
Tourism customer group’s preference for cultural tourism destinations

Number	Cultural tourism preference	Proportion
1	Modern	57.1%
2	Must go	56.3%
3	Well-equipped facility	55.6%
4	Famous	49.3%
5	Consumption	45.5%
6	Well-supervised	45.2%
7	Open	43.3%
8	Pleasant	42.2%
9	There are many museums and interesting	40.6%
10	Tourist resources are fully developed	39.1%
11	Cultural connotation	35.2%
12	Village atmosphere	35.3%

Figure 3.

The contribution of the cultural tourism industry to the local economic growth.

Through the establishment of big data technology and IoT platforms, a scientific development platform has been established for cultural tourism resources. In the process of the development of the cultural tourism industry, the local area should pay attention to the basic construction of cultural tourism resources, and promote the transportation, catering accommodation and other industries. Simultaneous construction, allowing tourism resources, whether online or offline, have distinctive tourism cultural characteristics and foundations so that customers’ experiences and tourism groups can more truly feel the entertainment and enjoyment brought by tourism.

3.3 Cultural tourism enterprise uses the means of development of new technologies

At the moment when cultural tourism enterprises are integrated with big data technology and IoT platforms, the latest technologies are more widely used. At the same time, in the process of creating the creative development of big data resources, it is necessary to build a new thinking and development concept. Domestic major tourism platforms such as Ctrip and Tongcheng Internet platforms provide in the process of promoting and promoting the development of the cultural tourism industry. New development concept and business model. In the context of the era of big data, the development of tourism companies is more diversified and epoch-making. Tourism companies can effectively promote the distribution and development of cultural tourism resources by analyzing the data provided by the big data platform for resources. In the process of adapting to the customer groups of different seasons, different groups, and different ages, a precise matching of cultural tourism resources can be formed. In the process of marketing and promotion of cultural tourism enterprises, big data resources should be used to carry out extensive promotion and publicity. In the process of focusing on the needs of different customer groups, we must fully tap the characteristics and cultural connotations of local cultural tourism resources. Through extensive excavation and in-depth promotion, the application of cultural tourism resources is more extensive, and the needs of customers can be maximized. We studied the domestic cultural tourism group in 2021 to investigate the top 10 tourism and cultural resources in China. In Table 2, the top ten cultural tourism destinations in China and overseas are based on the results. The results are as follows.

Table 2
The top ten cultural tourism destinations in China and overseas

Domestic tourist destination		Overseas tourist destination
Area	Proportion	Area	Proportion
Beijing	55.3%	Japan	49.2%
Shanghai	42.1%	Thailand	45.3%
Guangdong	34.6%	China, Hong Kong, Macao and Taiwan	38.7%
Zhejiang	32.3%	U.S.	25.1%
Jiangsu	30.2%	Italy	22.5%
Chongqing	29.7%	France	20.1%
Sichuan	28.8%	U.K.	18.8%
Qinghai	26.9%	Spain	18.2%
Yunnan	25.6%	Malaysia	15.3%
Hunan	23.3%	South Korea	12.5%

3.4 Big data technology to bring innovation to the cultural tourism industry

The prosperity of the cultural tourism market, accompanied by the development of big data technology, brings a new concept of development, brings a new development model to the application of big data resources and the integration and innovation of cultural tourism resources. For tourism companies, the effective application of cultural tourism resources is achieved by fully exerting more potential for cultural tourism resources. In the process of promoting the long-term development of domestic enterprises, fully explore the information and resources of the cultural tourism market, predict the direction of market development, and provide customers with more cultural characteristics and distinctive regional culture for customer groups [10, 11]. In the era of big data, it can cross historical and regional restrictions, allow tourist customer groups to preview and feel cultural tourism resources with more distinct and comprehensive experience, improve the quality of cultural tourism and resource tourism, and allow consumers’ consumption behavior and consumer psychology to meet the maximum extent. At the same time, the tourism enterprises can make the tourism experience more perfect through design and improvement of corresponding tourism resource service measures. In Table 3, a data survey of domestic family tourism in 2021 reflects that people’s preference for Wenhu tourism is not enough.

Table 3
Domestic frequency survey data in China in 2021

Number	Total frequency of travel	Proportion	Cultural tourism frequency	Proportion
1	Less than one time	10.1%	Less than one time	45%
2	1–2 times	22.3%	1–2 times	26%
3	3–4 times	36.3%	3–4 times	13%
4	5–8 times	21.2%	5–8 times	10%
5	More than 8 times	10.1%	More than 8 times	6%

The new development concept brought by big data technology to cultural tourism resources. Compared with the traditional tourism model, the characteristics of high resource utilization and high customer demand can accurately match tourism resources and tourism culture. It is conducive to promoting the management of tourism and cultural resources and the processing of data, the application of the promotion of tourism cultural resources is more perfect, promoting long-term construction, and allowing the regional cultural tourism industry to develop in an orderly manner. In the process of promoting the development of the tourism industry, the state and government departments have formulated and improved the application and development of cultural tourism resources by formulating corresponding measures and tendencies, and they can obtain continuous manpower, material resources and technical support. Humanized service concepts have brought new methods for the application of tourism resources and the excavation of tourism culture.

4. Construction of the integration mechanism of cultural tourism industry in the context of the internet

4.1 Building a market evaluation model

In the context of the Internet and big data technology era, by building an evaluation model of the development of the cultural tourism industry, it provides important data support for the development and construction of the cultural tourism industry in different regions. This article uses the concentrated trend analysis of variable numbers to compare and analyze the important influencing factors and trends of tourism resources in the market, and conduct important statistical quantitative analysis and data standardization of the entire tourism resources in the method of average and centralized trend prediction. calculate. Further effective predictions, the development direction and important factors of cultural tourism resources. In the process of data analysis and computing using the average number of data, the total calculation of the data is performed by the factors that affect the development and application of cultural tourism resources, and the number of influencing factors is used for commercial operations to obtain the average number of data packets. For the impact factor that has been done well, after calculating the variable value, the average number of arithmetic is performed [12, 13].

The calculation formula is as follows:

$\displaystyle X=\sum{\frac{x}{m}}$ (1)

In the statistics of the variable values of each data group, calculate the average number of calculations through weighted, as follows:

$\displaystyle\overline{X}=\frac{\sum{xf}}{\sum f}=\sum{xw}$ (2)

After the above analysis and calculation, different customer groups and tourism groups are available for cultural tourism resources, as well as the satisfaction survey data of cultural tourism enterprises’ service evaluation. After the calculation and analysis of data, we can find that in the process of development, the wideness of application of big data technology, the humanity of cultural tourism enterprises for the customer group, and the effective promotion of cultural tourism resources in the application IoT platform are important constraints that affect the long-term development of the cultural tourism industry [14].

4.2 Pay attention to the support of cultural tourism policies

The development of cultural tourism resources in different regions, relies on government departments’ policy support and strong guarantees. Cultural tourism resources are a green sustainable land that promotes the long-term construction and development of the local economy. The government and tourism and cultural departments should promote the integration and development of the tourism cultural industry and big data technology through the formulation and improvement of the characteristics of the cultural tourism industry in the long-term construction and development of the cultural tourism industry. The progress of the tourism industry has paid attention to the times. From the aspects of innovation and technological support of the cultural tourism industry management system, more distinct regulations and system support will be provided to make the application of cultural tourism resources more accurate development. At the same time, national and government departments should coordinate all industries and institutions, protect of cultural tourism resources, promote the reorganization and integration of different cultural tourism resources within the region, strengthen the development plan of cultural tourism resources, and promote and drive the long-term development of local economic construction. Reduce market intervention and make the construction and development of tourism cultural resources a benign development.

4.3 Effectively play the role of the market for the cultural tourism industry

The integration and development process of the cultural tourism industry depends on the integration of resources of big data technology, and also requires market drive and effective promotion. In the long-term construction and development of the tourism industry, the state and government departments have created a good development environment. In the market development process of promoting the tourism and cultural industry, by reducing market intervention, allowing tourism cultural resources to effectively integrate and iterate, promote long-term construction of cultural tourism resources. Give full play to the role of the cultural tourism market, so that all regions will create a series of cultural tourism resources with regional cultural characteristics, drive and create distinctive cultural brand characteristics, and promote the long-term development of the cultural tourism industry. At the same time, the long-term progress of various industries within the region is promoted to promote industry development and model innovation, make the application of big data technology and IoT platforms more extensive, and drive the development of the cultural tourism industry within the region [15].

4.4 Use big data technology for cultural tourism resources integration

In the process of influencing the factors of the cultural tourism market, we found that through the integration of big data technology, the integration of cultural tourism resources can further enhance the long-term construction and development of the cultural tourism industry in the region. Realize the driving and development of a series of industries, such as transportation and catering in the region. At the same time, the integration of tourism cultural resources can promote the innovation of tourism culture. The integration of traditional culture and tourism resources within the region can promote and drive the excavation and long-term development of local culture, promote the long-term progress of regional economic construction and cultural construction, and meet the needs of different tourist customers. At the same time, the application of big data technology can effectively promote the real-time sharing of the tourism and cultural industry, so that more groups and tourism needs can be met, the development of the industry has more time characteristics, meets greater customer groups, and promotes internal cultural tourism within the region industry, facing the region, abroad, and the world.

4.5 Let big data technology become an important carrier for cultural tourism prosperity and development

The long-term construction and development of cultural tourism resources relies on the promotion of big data technology and the integration of resources. By integrating culture and tourism resources, the cultural characteristics of the region are enabled, effectively excavated and promoted, and cultural tourism resources with distinctive regional characteristics are created. By using big data technology, the tourism resources are embedded into different network platforms. Through PC clients, mobile terminals and other forms, visits and information previews are carried out. Promotion and application is an important carrier of big data technology to the prosperity of cultural tourism, and the development of the cultural tourism industry has a new characteristics of the times. At the same time, the development of new media technology has also brought a new development model to the long-term construction of the cultural tourism industry, allowing the cultural tourism industry in different regions to integrate resources through new media, and promote the common prosperity of the cultural tourism industry in different regions.

5. Conclusion

In this article, through the context of big data technology and IoT platforms, the development status of cultural tourism resources in various regions conducts research and demonstration. Through the survey of the development of domestic and foreign tourism resources, in the context of the development of the Internet, the cultural tourism industry’s integration development is an important development trend. By using big data technology and IoT platforms to integrate and promote cultural tourism resources, it can promote the in-depth mining and long-term construction of tourism cultural resources.

This article uses the data analysis method to build an analysis model to conduct influencing factor analysis, and analyze and investigate the important factors affecting the long-term construction of cultural tourism resources. The development of big data technology and the promotion of the Internet of Things platform have allowed the development of the entire cultural tourism industry to develop more targeted and instructive development. The cultural tourism industry depends on the long-term construction and prosperity of big data technology, making big data technology an important carrier and development model of the cultural tourism industry, promoting and driving the integration of cultural tourism industries in different regions, making the development of the tourism and cultural industry more characteristics of the times. And more in line with the needs of the majority of tourist customers.

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