Influence of Chinese red culture on foreign communication under the background of big data and Internet of Things

1.1 Big data

Big data itself is an abstract concept. In a general sense, big data is a complex collection of data clusters, whose contents cannot be acquired, stored, managed, and processed by some conventional software and tools within a certain period of time [1]. At the same time, big data is also known as a massive data resource. It refers to a cloud computing-based application technology method and data processing model, which can provide timely information support for organizational operations [2]. Big data technology is a hot technology topic in recent years. Big data has rich commercial value and social value. If big data technology can be used properly, it will be the driving force for social development. The 5V characteristics of big data make big data. It can be widely promoted in various industries. Governments of various countries are also building supporting facilities for big data, and actively researching and developing technical methods related to big data [3]. The social value of big data can be reflected in the application of management. Government departments in many foreign countries use big data to help government departments manage the maintenance of social order and the management of public security. Applying the 5V characteristics of big data to red culture communication can have a more positive social impact [4]. The 5V characteristics and application methods are shown in Table 1.

IoT can be composed of perception layer, application layer and network layer. Various sensors are combined with certain conventions to form the perception layer. These sensors are used to collect the information fed back by the port. Its main presentation forms include QR code coding marks and sensing gateways. For the network layer, its main function is to gather all sensor networks together, and the final port connection is on the Internet, which can mainly realize the interconnection of terminal devices. This will transform the information obtained by the terminal into identifiable information, so as to realize visual tracking and retrospective. As a new technology, the Internet of Things integrates sensor technology, communication technology and computer technology, and provides new ideas for equipment management and monitoring of major enterprises. Through the Internet of Things technology, the basic version of the Internet of Everything is realized, which can easily and quickly grasp equipment information and operating conditions. VR technology based on IoT sensors has become a popular global vocabulary in the past two years. At this stage, IoT technology is usually used in conjunction with technologies such as AR, VR, and MR to realize digital twin scenarios. Among them, this scene uses big data technology, three-dimensional modeling technology, multimedia technology, etc., to implement the simulation technology of video, music, three-dimensional model, etc. generated in the virtual world, through computer simulation technology, and apply it to the reality, and carry out comparison with things in the real world. Combined, so as to bring a new experience to the user’s vision and hearing, and meet the functional requirements of real-time interaction [5]. Compared with two-dimensional planes, augmented reality technology combined with three-dimensional models will bring users an immersive experience and strengthen the interaction between users and machines. For the understanding of augmented reality, it is divided into broad and narrow senses. In a broad sense, augmented reality is that users can achieve a certain goal or achieve the effect they need through their own operations. In a narrow sense, augmented reality and virtual reality are inseparable. Both are based on the virtual world [6]. However, compared with virtual reality, augmented reality does not need to wear equipment. From this aspect, augmented reality is a branch of virtual reality.

1.3 Chinese red culture

Red symbolizes revolution, and red culture generally refers to revolutionary culture. Revolutionary culture generally refers to the cultural phenomenon in social revolution. In China, revolutionary culture often refers to the culture of the new democratic revolution, including revolutionary theory and revolutionary arts and so on. The core content of the new democratic cultural program is to develop the anti-imperialist and anti-feudal culture of the masses led by the proletariat, that is, the national scientific mass culture. Relative to the revolutionary culture, China’s culture today is a culture of construction and innovation.

Red culture integrates institutional culture, spiritual culture and material culture, and can fully reflect Chinese characteristics and Chinese demeanor. Literally, red culture can be divided into two phrases: “red” and “culture”. In order to accurately grasp the meaning of red culture as a whole, we must first clearly grasp the basic connotations of these two groups of words. The Chinese people have always had a red complex, which can be traced back to the primitive era. Since then, this color similar to people’s blood has gradually been endowed with good meanings such as auspiciousness and festivity, which embodies people’s awe and expectations for nature. After the Tang Dynasty, red showed more political colors. The rulers painted palace walls and reviewed memorials with this color that can bring strong visual impact, which also shows that red symbolizes power. In modern times, the relationship between red and politics has become closer. The Chinese Communist Party has held high the “red flag”, created the “Red Army”, and opened up “Red Zones”. In modern times, red is also reflected in all kinds of film, television and music works, conveying a positive energy to people at any time, burying the seeds of red deeply in the hearts of Chinese people and making it take root and sprout in a newer way.

Since both “red” and “culture” have extremely rich connotations, the definition of red culture is diverse. Although scholars have different definitions of red culture, they can be roughly classified into four perspectives: advanced culture theory, cultural resources theory, revolutionary culture theory, and characteristic culture theory. Red culture is not a simple addition of “red” and “culture”, but in the process of China’s development, its long history and culture have been continuously injected with fresh blood with the characteristics of each era, and then gradually merged into a strong cohesion, leading With the unremitting efforts of Chinese sons and daughters to realize the Chinese dream of the great rejuvenation of the Chinese nation, this also determines that red culture has the following characteristics: national character, red culture has a distinct national character, which is the inheritance and development of China’s excellent traditional culture [7]. In the course of thousands of years of development, it gradually rose to a kind of patriotic consciousness, and finally was generally accepted and recognized by the public. History is the best proof. The anti-Japanese spirit, the spirit of the Long March, the spirit of the women’s volleyball team, etc. formed in the process of China’s development all reflect patriotism, have Chinese characteristics, and can inspire the Chinese people to forge ahead; The Chinese people are both creators and users of red culture. During the Anti-Japanese War, the national anger erupted like a volcano, and the dramas created by the people responded quickly. The drama circle began to take the Anti-Japanese War as an important creative theme, and a large number of excellent works emerged, such as “Defending the Lugou Bridge”, “Echo”, etc., aroused the emotional turmoil of the people [8]. At present, there are also many excellent music and film and television works on the theme of red culture in our country, which are conveying positive energy to us and inspiring us to keep moving forward. feature. Taking the reform and opening up as a node, it can be seen that before this, the red culture was more of conveying a precious spirit of hard work, selfless dedication, and hard struggle, which was generated based on the social background at that time. After the reform and opening up, the Communist Party of China has led the people of all ethnic groups to continuously create miracles in China, and the red culture conveys a spirit of daring to be the first, forging ahead, and reforming and innovating.

2.1 The current red culture lacks innovation and the communication effect is poor

Everything is constantly changing and developing. If you just blindly stick to the rules and stay the same, it will be a matter of time before you will be eliminated in the long river of things. Only innovation can bring vitality. The development of culture is inseparable from communication, and how to better communicate is a question worth thinking about. Each era has different characteristics. In the 20th century, radio, newspapers, and television were popularized, and the public read more texts. Therefore, the dissemination of red culture must work hard on words, and a well-written article The press release, a catchy radio word, can impress the public. Today is the “fast” era, the pace of life is getting faster and faster, and “fast food culture” is more and more common. Songs that are familiar today may be eliminated tomorrow. If you want to capture the hearts of the masses, you have to be precise. Someone has proposed such a rule: the 5-second rule, the information that the public pays attention to depends on the five-second time, and the audience’s interest in disseminating information is stimulated within five seconds, and such dissemination is likely to be successful. If you don’t have something fresh to attract the masses, you can’t inspire your audience. For Zunyi’s red resources, the audience is familiar with the Zunyi Conference site. And the propaganda party sticks to the old rules, does not dare to let go of their hands and feet, lacks the sense of innovation, and the method of following the rules will not make mistakes, but it will not achieve good results. The probability of using science and technology in the current red cultural innovation is shown in Table 2 [9]. By referring to the data on the sampling rate of red culture released by the country in 2021, Table 2 only extracts some of the data.

It can be seen from Table 2 that the technology adoption rate in the current process of red culture dissemination is extremely low, which cannot match the development needs of the information age. After conducting interviews with the interviewees, it was found that most of the interviewees believed that the current Zunyi red culture was inflexible in form and content and lacked innovation in the process of spreading. In the process of spreading Zunyi red culture, the role of innovation has been neglected. According to the data collection and arrangement, it can be seen that the reporting methods and contents of Zunyi Red Culture are relatively simple and lack novelty. In the current mainstream social media platform to search for red cultural keywords, the number of works searched is not only relatively small, but also the content is not very different. Most of them are produced in the form of “storytelling” and “travel strategy”. Attractive, it is difficult to attract the attention of the audience, and it is even more difficult for the audience to understand and study in depth. The survey data on the matching degree between the current red cultural communication content and the audience are shown in Table 3 [10]. Through online questionnaire survey, we match the degree of red culture statistics, the specific data are shown in Table 3.

It can be seen from Table 3 that there is no targeted cultural content dissemination in the current red culture dissemination process, and the acceptance rate of the dissemination audience is not high.

At this stage, the red cultural communication activities in Zunyi generally have the same content and single form. There are countless publicity reports on exhibition halls, monuments, memorial towers, former residences and other places. footprints go. The propagandist’s awareness of Zunyi’s red culture has not been updated, and the content has gone with the flow, without its own propaganda characteristics. Paying too much attention to economic benefits has cast the shadow of money on red culture. This is not the fault of one individual, but the dictates of society. Taking tourism income and economic index as evaluation indicators makes the spread of red culture lose its true meaning. The dissemination of Zunyi red culture should not be too profit-oriented. If the spiritual and cultural needs of the public are ignored, its dissemination and development will be limited. Because the excavation of Zunyi’s red cultural resources is not deep enough and the propaganda is not comprehensive enough, some red cultures have not really been “out of the circle”, they can only repeat a single content, and regard the propaganda of red culture as “cold rice”. The audience’s visual fatigue and cognitive fatigue make the audience think that Zunyi only has “things” that can be obtained. The content similarity rate in the current red culture communication is shown in Table 4. Based on the data released by the state in 2021 on the similarity of red culture transmission, we conducted cluster analysis and summary, and finally obtained the data in Table 4.

It can be seen from Table 4 that the current red culture communication content has a very high similarity rate, which increases the audience’s acceptance fatigue. It is gold that always shines. We cannot bury the brilliance of the rest of the red cultural resources. We must fully develop the red resources, enrich the content of the report, let more people know and understand it, and let it shine.

The Zunyi red culture was born in the long war years, and it was out of touch with the modern public aesthetics, resulting in a relatively weak public awareness of the Zunyi red culture. Zunyi is rich in red cultural resources. Due to the backward economy, technological development cannot keep up, so the construction of the red cultural platform has been neglected, mainly due to the backward hardware technology, weak foundation and scarce audience. The current red material and cultural infrastructure is lacking, and there are only simple anti-corrosion and anti-rust related protection measures, and the technological capabilities of the current information age have not been effectively used in the red cultural infrastructure, resulting in the dissemination of red culture. The current hardware support of red culture is shown in Table 5 [11].

It can be seen from Table 5 that although the policy support is appropriate, the economic and public opinion support is still insufficient, resulting in a low allocation rate of technological hardware in the red culture.

3.1 Build a digital twin cultural experience platform

The IoT technology library includes monitoring sensors with human movement and eye movement, which can usually be combined with VR devices to realize advanced applications of IoT technology. Red culture can be divided into two categories: material and non-material. On the one hand, material red culture refers to sites, relics, museums and memorial halls, such as former residences of celebrities and meeting sites. By visiting these old cultural relics, we can deeply appreciate the struggle of our ancestors, and we can better carry forward the fine character they passed on. For this kind of red culture with physical substance, various IoT devices can be used to collect relevant data of the devices, or IoT devices and VR devices can be combined to make a digital twin cultural experience device, and the foundation of red culture can be obtained through IoT devices. The relevant information of the facilities is rendered in the VR equipment to render the relevant real scenes of red culture, so that tourists or citizens can become virtual members of the red scene. When tourists or the public experience the digital twin cultural platform, the virtual scenes related to the operation can be restored to reality, thereby enhancing tourists’ real feelings of red culture and making red culture more influential. The introduction of character avatars or story virtual scenes in the memorial hall can enhance the interaction and experience of red culture dissemination, and at the same time, it can also enhance the dissemination effect of Zunyi red culture. This can also increase the hardware facilities of red culture, greatly enhance the protection of red cultural facilities, and provide support for the continuous spread of red culture in the future. By simulating the code of organizations that build digital twin platforms combined with IoT technology, it is found that organizations with digital twin platforms have a higher depth of influence of red culture. A cluster analysis of the impact factor data of the red culture on the concept of the public in District A of City A, and finally drawn Fig. 1. The specific situation is shown in Fig. 1.

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On the other hand, red culture refers to cultural works created by the people in different periods to convey the red spirit, mainly in the form of film and television, literature, painting, music, drama, etc. These works record the revolutionary practice of the people under the leadership of the Communist Party of China. Has great influence and appeal. The non-material red culture mainly refers to the spiritual level. On the one hand, it refers to the anti-Japanese spirit, the Long March spirit, the women’s volleyball spirit, the anti-epidemic spirit and other red spirits. It is the soul of the red culture, and its connotation also changes with the times, encouraging the Chinese Children are determined to forge ahead and move forward bravely. On the other hand, it is manifested in the system level, that is, the superstructure with a Marxist viewpoint, such as my country’s basic economic system and basic political system. The current category library of IoT devices has met the needs of smart city construction, and various public resources in smart cities can be intelligentized through IoT devices. For example, billboards on bus stops can display intangible red culture, and large-scale advertising screens in shopping malls can also display local intangible red culture when they are idle. In addition, for foreign Confucius Institutes and Chinatowns, corresponding The red culture wisdom dissemination platform, through the Internet of Things monitoring equipment, human body sensing equipment and other technical cooperation, gradually enhance the external dissemination and influence of red culture [12].

Radio frequency identification technology is an important member of the Internet of Things technology. It identifies and detects the current non-contact method. The main working principle is to transmit to the target object through the corresponding wireless sensor electrical signals, and identify and detect through these electrical signals. Various parameter indicators and data characteristics of the target object, and then the collected data is stored and transmitted, which is also an important technology for identifying the identity of unknown objects in the Internet of Things technology. At present, Hong Kong and Zhucheng in the Internet of Things technology need to establish a corresponding radio frequency identification system for Ganzhucheng, provide information guarantee for the establishment of electronic tags and information systems in the system, install electronic tags on the surface or inside of objects, and then carry out electronic tags. The identification of information can obtain the corresponding information of the object, which provides an important technical guarantee for the identification technology in the Internet of Things technology. Radio frequency identification technology can be used in the advertising process of the red cultural wisdom dissemination platform. Resource protection and resource development cannot be achieved overnight and require unremitting efforts. The education of the ear and the face cannot achieve good results, and the best choice is to be subtle, and to plant the awareness of protecting red resources in the minds of the public from the root. The existence of advertisements can solve this series of problems. Whether it is TV, newspapers, or video software, there will be advertisements. From a detailed point of view, for relevant state-controlled enterprises and organizations, corresponding red culture communication plans can be gradually implemented. For example, for state-owned cinemas, theaters, stadiums and other places, corresponding red cultural advertisements can be arranged in combination with IoT devices, so that the audience in the venue can truly experience the content of red culture. By simulating the code of the organizations that build smart communication platforms combined with IoT technology, it is found that organizations with smart communication platforms have a higher breadth of people affected by red culture. The specific situation is shown in Fig. 2.

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4.1 Building a digital red culture database

If a country or nation loses its identity and respect for its own culture, then this country is a failed country. Connecting people together, focusing on the same values and concepts, the foundation is cultural identity and cultural respect, and only after the recognition will be communicated. Big data technology can collect red culture into a database, collect data through network data crawlers and books related to my country’s history, match red culture with citizens’ personal information, remove duplicate red culture data, and reduce the need for publicity, The incidence of content duplication. The big data algorithm equation used in this paper is shown in Eqs (1)–(4).

f 1 ⁢ ( Data ) = ∑ C j ∈ c ( ∑ d i ∈ D j ( Set Red ⁢ C ⁢ ultrue - R ) - 𝑈𝐷 K i ∈ E j ⁢ { Data i , j } )(1) 𝑆𝑄𝐿 Culture-spread-time c a = max ⁡ { B culture , j , B - Num }(2) Π E i ∈ X ( Red Culture collection c b - Data Set b a )(3) f 2 ⁢ ( DataSet ) = ∑ s j ∈ S ∑ d i ∈ D j ( red culture material i , j ) + β ⁢ ∑ d i ∈ D ( U i b - U i a )(4)

Among them, C represents the data type of red culture, D represents the amount of red culture data, R represents repeated data sets, U represents additional parameters, B represents data related to red culture, E represents the communication object, and S represents the type of red cultural materials, β represents the gain parameter.

The use of big data technology to recommend relevant red culture to individuals can gradually enhance the cultural identity of individuals, thereby increasing the influence of Chinese red culture in the external dissemination. Through secondary interviews with organizations that have built red culture databases combined with big data, it is found that organizations with databases have higher red culture dissemination efficiency. The specific situation is shown in Fig. 3.

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Big data technology can quickly obtain key information of needs based on huge data sets. Red culture has different meanings for people of different genders, ages and different working conditions, and big data technology can separate red culture data sets and communication objects respectively. The key variables in the data set are matched to accurately locate the needs of the communication target to the specific plot of the red culture, so that the relevant red culture details are continuously pushed in the study, work and entertainment of the communication target, so that the communication target can gradually be affected by the red culture. In this way, it can also ensure that red culture is effectively promoted. In addition, for people and regions with low red cultural influence, big data communication strategies can be adjusted in a targeted manner to gradually increase the influence of red culture in the region. By simulating the organizations that combine big data for demand positioning, it is found that the number of people affected by the red culture has increased significantly. The specific situation is shown in Fig. 4.

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Recommendation algorithms are currently widely used in various social media, and media applications such as Douyin have used recommendation algorithms to obtain a large number of loyal users. The recommendation algorithm can use multimedia to quickly recommend data to the best audience, and the red culture can be used as the recommended content. Combined with big data technology to obtain the key needs of the audience, the red culture that best matches the needs is continuously recommended to the relevant audiences. In this way, the influence of red culture communication can be improved, and the speed of communication and influence is better than traditional methods. The media is very important to the development of red culture, especially the current speed of new media using the Internet to spread has far surpassed the speed of the original print media and TV broadcasting. First of all, my country needs to pay more attention to new media platforms, continuously update red cultural stories in combination with big data and recommendation algorithms, inherit the spirit of red culture, actively establish the image of red culture in various regions of the country, and enhance the popularity of the region itself. At the same time, it strengthens the contact between the official and other local new media platforms. Local governments formulate a series of new media publicity policies, establish long-term stable cooperation with new media platforms, and continuously enhance their own popularity through recommendation algorithms. At the same time, mobilize the local residents’ national new media platforms to spread the red tourism culture, develop the characteristics of the times that all the people are media, and encourage local residents to promote their hometown culture on major online accounts. The local government can also hold competitions such as video competitions, food competitions, etc., and hype it on the Internet through live broadcasts, which can not only mobilize the enthusiasm of local residents, help everyone inherit the spirit of local red culture, but also help local red culture. Exposure on the Internet, for the drainage of other local industries. Through the test code simulation of the red organization that combines the recommendation algorithm and big data, it is found that the speed of its red culture spread has been greatly improved. The specific situation is shown in Fig. 5.

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